Marketing Resources

at the Lock Haven University of PA Libraries
Business Librarian: Brenda Corman

Find information about an industry with:

Create a list of competitors within a geographic region:

Use LexisNexis Academic. (Select Business tab in the red navigation bar at the top. Then look at the list on the right side of the screen. Click on Dossier Create a Company List. Select the appropriate SIC or NAICS code and a geographic region and click on the red Create button.)

Find information about specific companies:

Find information about the potential market for a product (demographic data):

Selected reference books:

SRDS. The Lifestyle Market Analyst. Reference HF5415.33 .U6 L54 2007 and Second Floor HF5415.33 .U6 L54 2003 ed.
Provides demographic and lifestyle data for the U.S. to indicate potential markets for various types of products.

Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services. Reference HF5410 .M35 2008, Reference HF5410 .M35 2003, and Second Floor HF5410 .M35 2000
Includes market share data for corporations, governmental and not-for-profit institutions, brands, products, commodities, services, and facilities. Data was originally published in a variety of periodical sources. Organized by SIC.

Selected online databases:

EBSCOhost Business Source Premier. (Use Enhanced Business Searching Interface.) Provides full text for more than 2300 journals; country economic reports from the EIU, Global Insight, ICON Group and CountryWatch; detailed company profiles for the world's 10,000 largest companies from Datamonitor; market research reports; industry reports; country reports; company profiles; and SWOT analyses. Updated daily.

LexisNexis Academic. Provides standard directory information on public and private companies worldwide. Includes annual reports and other SEC filings. Includes local, private companies. Also provides business news from newspapers, news wires, TV and radio broadcast transcripts, and blogs.

Euromonitor International. Global Market Information Database. Provides business intelligence on countries, consumers, and industries. Includes statistics, reports, topical comment, and business information sources for more than 200 countries with extended coverage of 80.

SRDS Databases: Direct Marketing, Consumer Magazines, Business Magazines, and Newspapers. Coming soon!

Reference USA: US Business and US Residential. Coming Soon!


All library databases of interest to business administration, computer science, and information technology students: Databases

Stevenson Library Home Page